Wednesday, December 8, 2010

The Heart of Sacramento [and local giveaway!]

I've mentioned before how amazing the Sacramento fashion community is. Often shadowed by the big city glitz of nearby San Fran, Sac has a flourishing local economy that seriously supports each other. I'm so excited to be part of this, starting with my recent visit to Heart Clothing Boutique.

Sacramento lifer Vanessa Lopez opened this sweet gem just a few months ago, and it exudes her fun personality, from the signature white deer head greeting you to the delightful display of sparkles under the counter.  I found some great pieces that were within my budget (were I shopping) and perfect for work...I've already warned Vanessa to watch out for March when I'm on the loose again. It's nestled in a cozy spot on 19th and Capitol

Here are some photos for my visit. Sacto folks--keep reading for a special offer just for you after the eye candy.

 5th Culture
Did not catch the label, but a really pretty top.

Now that you're as in love with this boutique as I am, I've got a special gift for Sacto gals!
Giveaway time!
One lucky Sactown gal will win a $15 gift certificate to Heart Clothing Boutique! Get up to three entries to increase your chances:
  1. Comment on this post and leave your email address for one entry.
  2. Follow the New Professional via Google Friend Connect, RSS, or Bloglovin for a second (note in the comments).
  3. Tweet about this giveaway for a third (note in the comments).
Contest closes next Wednesday, December 15, at 11:59 p.m. Winner will be announced next Friday. Contest open to Sacramento area residents (I want you to be able to use it!).

In the meantime, the New Professional readers will receive a 15% discount from now through January 31 at Heart Clothing Boutique--just mention "New Professional." Go! Shop!

For my readers outside of Sacramento, I still love you. Unfortunately Heart has yet to expand to online retail, but when they do you'll be the first to know.


  1. Great post, I love the deer head and red wall! My fav is the 5th culture dress. I will post about the giveaway on my blog, not twitter savy just yet! (

  2. I heart HEART BOUTIQUE! I was just there last week and loved it. I hope I win!

  3. Darnit, I'm a little too far south in Silicon Valley. That store looks great!

  4. Thanks for reminding me to stop by!! I remember reading about it opening and forgot all about it. I will have to run by soon! (especially if I win)

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  6. We LOVE Heart!! Thanks for posting this Angeline!!

  7. Heart Boutique is the best store in Sacramento. Every time i visit, i find the best pieces. Vanessa has a great eye and all the pieces in the store reflect that. <3

  8. Vanessa is a doll! She's helped me purchase some wonderful gifts (for others and myself!). It's great to see that she has her own store now. (leili.r.k @

  9. I just posted about Heart on the Street Style blog, you should enter to win! (

  10. Great synergy! I love it. Count me in. totally tweeted.

  11. Oooh, I want to win something! Am I eligible?? You know my email!

  12. I hadn't heard about Heart before but I'll have to check it out now!

  13. I am so glad I found you today! I have not heard of this place but I would love to check it out!

    Sarah at Classroom Chic

  14. Has everyone been to this adorable new shop but me?! You girls gotta tell me when you find something like this, I'll go with you!! :)

    xo JJ

  15. They have got nice, dramatic shoes....

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